Where in your product would Digital Nudges be most effective?
Let me help you with that.
Hi! I am Ashwin, the author and designer of Digital Nudges. I help product teams of all sizes build nudges that create, deliver and collect value.
I run workshops, brainstorms, training, coaching and work hands-on with product teams worldwide on nudges as well as other Behavior Design techniques.
Connect with me
Email: ashwin@fabricbd.com
LinkedIn
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My Background
With over twenty years of experience in behavior design, product design, UX, service design, and product management, I've worked across Europe, the US, Asia, and Africa in a variety of roles at companies at all stages and many industries.
In 2012, I founded Fabric, a behavior design lab and consultancy. At Fabric, we integrate cognitive psychology, social psychology, behavioral economics, and other behavioral sciences into designing digital products, services, and organizations.
Previously, I created the Behavior Design Canvas, a framework for designing behavior change. I've spoken at TEDx and have mentored, taught, and coached teams extensively. I am a graduate of the pilot year at the Copenhagen Institute of Interaction Design.
Speaking
On Nodes of Design podcast
What is Behavior Design?
I enjoyed being a guest on the leading Nodes of Design Podcast, which was on best-seller and top-trending Apple Podcasts charts in over 18 leading countries in 2021.
On Design Drives podcast
Driving Behavior Change
I relished this interaction with the leading design podcast host and sweet human Sebastian Gier on his pod, Design Drives.