Learn how to build Digital Nudges
A workshop produced by Fabric Academy for digital product, UX and service design professionals.
Increase speed and quality of experimentation.
Structure your experimentation process.
Better correlate design with behavior.
Why this workshop?
Learn a repeatable experimentation methodology for product-led growth
Product-led growth teams require a shared and repeatable language to structure and iterate growth experiments. The current language - consisting of pirate metrics, growth flywheels, etc. - see the world from the point-of-view of business. This is useful. But the user is entrenched deep in their lived context, with top-of-mind, fleeting concerns from moment to moment. They could not care less about our business or its growth. And they rightly should not. They are on our product singularly focussed on solving their problems and enhancing their lives.
So let’s shift perspective and remake the fabric of experimentation.
Digital Nudges is an experimentation methodology grounded in behavioral science theory, a language that speaks the mind of the user.
Digital Nudges provide structure and process to the definition, design, measurement and iteration of digital growth experiments, at scale. They help increase speed and accuracy over the options we currently have.
What you will learn
Nudging core theory for practical application in digital behavior design.
Create or validate the right growth metrics for your product.
Key starting points to build Digital Nudges.
Translating user research into behavioral insights to guide Digital Nudge development.
Apply the behavioral heuristics, theory and examples on this website in continuous Digital Nudge development.
Choosing and varying nudge strategy - picking the right nudge type for specific behavioral outcomes.
Placing nudges at the right points in the user journey.
Rapid prototyping of digital nudges and testing them with users.
Developing and experimenting with nudge variants.
Added bonus: learn about the 'Behavior Design Canvas' framework and about its use in Digital Nudge design.
Workshop Instructor: Ashwin Rajan
Duration
6 Hours
Participants
Max 10
Format
Online / IRL
Includes access to this website for
3 months
Join the next cohort
If you’d like a join a forthcoming online Digital Nudge workshop cohort, drop me your details and I will keep you in the loop!